#LoveRed2 2015 Social Media Campaign Honors Red Schoendienst for his Amazing On-Going MLB Career Spanning More Than 70 Years
ST. LOUIS, July 15, 2015 – The St. Louis Cardinals are asking fans to join them in sharing video messages to Red Schoendienstthis Thursday as part of a special #LoveRed2-A-Thon the team is sponsoring on its multiple social media platforms to help kick off the second half of the 2015 season.
“We can think of no better way to start the second half of the season than honoring a man whose name has been synonymous with Cardinals baseball for generations – – Red Schoendienst,” said Bill DeWitt III, President of the St. Louis Cardinals. “We hope all fans will take a moment to share a personal cell-phone video message of congratulations to number two as we celebrate his amazing seventy years and counting in Major League Baseball.”
The team is asking fans to join Cardinals players, broadcasters, and team officials in sharing congratulatory video messages to Red on Twitter, Instagram, Facebook, YouTube, or Vine using the hashtag #LoveRed2. The Cardinals launched a season-long celebration of Red in April to honor the Major League Baseball Hall of Famer for his ongoing MLB career that began more than seventy years ago and continues today. Throughout the day Thursday, the Cardinals will be using their social media platforms to share videos from the team, MLB officials, celebrities, community leaders and fans of all ages. Fans can learn more at cardinals.com/lovered2.
Red made his Major League Baseball debut on April 17, 1945, when the Cardinals played the Cubs at Wrigley Field. The young man from Germantown, Illinois joined the team to fill in for left fielder Stan Musial, who was serving in the U.S. Navy. Red went 1 for 4 with a triple and run scored. The following year, in 1946, Red moved positions ultimately settling into second base. St. Louis won the World Series over the Boston Red Sox that season as Red began to develop into one of the best hitting and fielding second basemen of all time. He played 19 years with the Cardinals, Giants, and Braves, and was a 10-time All-Star. In 1953, Red put together his finest season when he established career highs with a .342 batting average, 15 home runs and 79 RBI. On the Cardinals’ career lists, Red ranks fourth in at-bats (6,841) and pinch hits (54), fifth in games played (1,795), sixth in runs scored (1,025) and hits (1,980), seventh in doubles (352), and eighth in total bases (2,657). He led the N.L. with 200 hits in 1957, and seven times he led or tied for the league lead in fielding percentage.
Red served as a coach on the 1964 World Championship team and was named manager when Johnny Keane resigned at the conclusion of the season. Red piloted St. Louis to a World Series victory over the Red Sox in 1967 and another N.L. pennant in 1968 en route to a 12-year tenure as skipper, the longest in franchise history until Tony La Russa surpassed him in 2008. Red ranks second in franchise records with 1,041 managerial wins.
Red was elected to the National Baseball Hall of Fame in 1989, had his number retired by the club in 1996, and was an inaugural member of the Cardinals Hall of Fame in 2014. Red currently serves as a special assistant to the General Manager. Throughout his career, Red has been a model teammate, a mentor, and above all, a leader.